10 Proven Strategies to Get More Instagram Reels Likes


Introduction 


Instagram Reels have exploded in popularity, with Reels accounting for over 20% of the time spent on Instagram. As one of the key ways Instagram determines content visibility, getting more likes on your Reels is crucial for reaching more users.  


In this post, we'll explore 10 proven tactics to get your Instagram Reels seen and liked more, backed by research and data. With these practical strategies, you can create Reels that resonate, engage your audience, and stand out in a competitive space.


Top Tips to Increase Instagram Reels Likes



  1. Leverage Trending Audio and Music


Using popular music or audio snippets in your Reels makes them more discoverable and relatable. Check out the Instagram Sounds browser within the Reels camera to see trending clips and music people are engaging with. 


Aim to put your own spin on viral audio while aligning it with your brand aesthetic. Aligning with trends also taps into what's culturally relevant and top-of-mind, upping your chances of getting more Instagram reels likes.


  1. Optimize Your Captions 


Well-written, strategic captions improve both clickthrough rate as well as overall likeability of your Reels.  


- Ask thought-provoking questions to spark discussion  

- Use relevant hashtags and tag other accounts to expand reach

- Include interactive prompts like "Comment below your favorite!"

- Emojis help express tone and make your captions more engaging


Captions optimize your Reels to show up in more searches and suggestions. Fill them with keywords and phrases your audience uses too.


  1. Collaborate with Nano and Micro-Influencers


Collaborating with nano or micro-influencers (5k - 50k followers) in your niche can expose your Reels content to new, targeted audiences.


The key is finding influencers who authentically align with your brand and content style. Arrange sponsored placements, gifting, or just general content collaborations to tap into their engaged followings. 


Even smaller collabs can pay dividends. An influencer shoutout to their loyal base gives your content a major signal boost, driving more likes.


4. Jump on Instagram Viral Challenges 


Jumping on trending Instagram challenges like making specific recipe videos or showing off #OOTD fashion looks let you ride waves of popular interest while showing off your brand's personality. 


Find challenges aligned with your vertical and put your own spin on them based on your products or services. This helps increase discoverability through hashtags while positioning your brand as fun and engaging.


5. Create High-Quality Vertical Video


With Instagram's focus on vertical video, it's essential to film and edit specifically for mobile viewers. Use the highest resolution settings on your camera and get extra stable shots with a tripod or gimbal.


Edit your Reels to feature fast cuts, dynamic transitions, on-screen text, and high-resolution graphics. Maintain sharp visuals and aligned aspect ratios. This polished execution keeps viewers watching and liking.


6. Promote Reels Across Other Social Channels


Don't just post your Reels on Instagram and call it a day. Cross-promote these assets on TikTok, YouTube Shorts, Facebook, etc. to expand your potential audience.


You can even tease and trail Reels with snippets or still images on platforms like Twitter, Pinterest, and LinkedIn. Marketing Reels across social channels takes full advantage of these engaging video assets.


7. Create Reels Around Trending Topics 


Stay on top of the cultural zeitgeist by creating Reels around popular news events, personalities, TV shows, awards happenings, etc. These are proven ways to tap into what people are already talking about online.


For example, a beauty brand could create a "Red Carpet Looks" Reel during awards season. A food brand could do a roundup Reel of Super Bowl party snacks. Timely topics pique viewer interest.


8. Run Giveaways and Contests


User-generated content contests and giveaways that require sharing and tagging Reels are an excellent tactic for more exposure and likes. Prizes like your products, gift cards, or swag give added incentive. 


You can also run "tag a friend" contests where users get additional entries for tagging friends - which further amplifies your reach. Promote the contest across your other marketing channels too for maximum submissions.


9. Use Interactive Stickers 


Leverage Instagram's interactive Reels stickers like Q&A, Polls, Quizzes, Emoji Sliders to spark viewer participation. These make the experience more fun and personalized.


Questions that ask for opinions or recommendations work particularly well. The more you can make users feel actively involved, the higher the engagement - including likes.


10. Post Consistently


Consistency and frequency in posting Reels leads to more reels views and likes over time. Frequent posting keeps your brand top of mind on Instagram's "Reels" tab feed. 


Analyze when your followers are most active on Instagram and target that time window for maximum impact. Also spread out posting over days and weeks for steady visibility vs. batch posting.


Conclusion


Gaining more likes for your Instagram Reels is absolutely critical to succeed on the platform today. Instagram Reels Likes signal value to the Instagram algorithm so your content gets put in front of more potential new viewers and followers.


Implementing the right mix of trend leveraging, influencer collaborations, caption optimization, and engaging formats will ensure your Reels stand out. Don't leave the visibility of your branded video assets to chance. Be strategic and consistent with your Reels approach.


Now it's your turn. Which of these tactics resonate most for amplifying your Reels' reach and engagement? Let us know in the comments!


FAQs:


  1.  What is the ideal length for Instagram Reels?


30 seconds is the maximum length currently for Reels. 15-20 seconds is ideal for keeping viewers engaged from start to finish.


  1.  How often should I post Instagram Reels? 


1-2 times per day is a good goal. Check analytics to see when your followers are most active on Instagram and target that time window.


  1.  What apps can I use to edit Reels?


InShot, Splice, iMovie, Adobe Premiere Rush, CapCut, and VN are all popular Reels editing apps with great features.


  1.  What's the best way to reuse content for Reels?


Short clips from longer videos, animated social posts, snippets from live streams, and highlight still images work great recycled as Reels with music.


  1. How important are branded Instagram filters and effects?


Branded AR filters or effects make your content more interactive. Try aligning effects with timely cultural moments as well for a boost.


  1. Why are Instagram Reels Likes so important?


Getting more likes on your Instagram Reels is critical because it signals to the Instagram algorithm that your content is engaging. More likes will increase your Reels' visibility in hashtags, accounts reached, the Explore page, and Reels tab.

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